I am not familiar with the ins and outs of option market making, but I suspect the wide spreads are due to the lack of a direct VIX investment / ability to short a direct VIX investment. The market makers are not speculators--they want to make a relatively small amount of money regardless of where the VIX moves and absent an inexpensive - low risk way to do that hedge they widen the spread to compensate.
You don't have to pay the ask/bid price. I have always been successful knocking at least .1 off the stated price, so if you can afford to be patient you can try splitting the ask/bid spread with your limit order and then if that doesn't work, cancel the order and offer a little more incentive to the buyer-seller.
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