Are Apple's recent downgrades "fluffy news"

In my highly academic analysis I have been categorizing business news as "F" (Fluffy) or “NF“ (Non-Fluffy). When Google quadruples its profit that counts as non-fluffy news, when Google buys 5% of AOL in a deal that has been telegraphed for weeks that probably counts as Fluffy news. Downgrades feel like they are somewhere in between. They can really knock down a stock, but how substantial are they? By law these analysts can't really know what is going on within the company, so they are reduced to sifting through tea leaves in hopes of actually being right once in a while.